Mobilegeddon – should you be worried?

It’s been just over a week since the so-called ‘mobilegeddon’ hit website owners across the world on the 21st April. The question that everyone is asking now is how big a difference has it actually made?

Google were open about the fact that it may take at least at week for the algorithm change to be fully rolled out and for websites to start noticing anything, but many have announced that they haven’t really seen a change – with Peter Meyers from Moz noting that “so far, the big day was April 22nd, and it wasn’t that big.”

So – was the perceived destruction of mobilegeddon an exaggeration, or is it still laying in wait? Either way, Google have made no secret about the importance of making your site mobile-friendly, so even if the effects don’t seem all that significant right now, you don’t want to get left behind with this one.

If you’ve been keeping up to date with all the goings-on with this algorithm update, you’ll probably have already sorted yourselves out with a responsive website. If so – great! If not, we thought we’d just go over why this is such an important update for website owners.

The first step for anyone who isn’t sure if their website is mobile-friendly is to head over to Google Webmaster’s handy tool, which checks how responsive your site is. It’s worth noting that the algorithm won’t test your website as a whole, but each individual page – so you’ll need to add in the URL of each separate page of your website if you want to check how responsive they are.

The move towards mobile-friendly wasn’t exactly a surprising one for web developers and marketers – after all, the rise in mobile internet usage has experienced a pretty intense climb, with those solely using desktops to access the internet plummeting. You see it everyday, with people constantly using phones and tablets to surf the web pretty much 24/7. On the bus, in cafes, sneakily at work… we all do it. So, if you’re going to reach these people, a mobile-friendly website is a necessity. I’m sure you’ve experienced the irritation of quickly searching for something on your mobile only to find the site isn’t responsive, resulting in lots of squinting and attempts to zoom in on the information you want. Not ideal.

Basically, if you want your site to rank well and provide the best possible experience for your users regardless of the device they choose to reach you on, it’s a bit of a no-brainer to get in line with Google’s new requirements.

While this is obviously an important change, there’s no need to panic too much about what’s going to happen while you’re in the midst of optimising your website. Just because the algorithm has changed to favour mobile-friendly, it doesn’t mean your site is going to fall off the face of the earth. As stated in Google’s blog,

“While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal – so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.”

At Burfield, we’ve been working with our clients to create responsive website designs years before Google announced its plans to herald the importance of mobile-friendly sites. If you need a hand optimising your website to stay in line with these changes, just get in touch! We’ve got all the skills you need to stay up-to-date and fresh in this constantly changing online environment. We’re the Bruce Willis of Mobilegeddon – you’re in safe hands!

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