Building the perfect optimised WordPress Page

I’ve been working in the search engine optimisation sector since 1999, joining Withy King Solicitors in early 2000 to work on their website and optimisation. At that point they didn’t know that they required it, but I implemented the optimisation anyway. Six years later (2006) Withy King were converting £2.4 million per year in organic web referrals and left their competitors trailing behind.

Some of the same optimisation techniques I used in 1999 are still relevant today and I recently got asked by a company to list the most important factors that would help them immediately.

So I thought I would share them with everyone else. These factors are the ones I use to get an instant return for my clients. I hope the below helps. At this point I have not gone into great detail but mention each factor.


Page Structure:

It’s recommended that each page contains the following:

  • META Titles
  • Heading 1 Tag
  • Blog Articles
  • Content
  • References
  • WordPress Tags


Page Requirements:

Each page will require the below in order to rank highly organically for the search terms you are targeting. These are the on-page factors that Google will consider when ranking your website.

Blog articles with tags assigned to each page that are relative to the search phrase (Helps with page freshness factor).

Page title tag – Keyword in the title.
META title tag – Start with the keyword.
META description tag – Make sure the keyword is in the description.
H1 heading – Keyword in heading.
Content – Keyword to be most frequently used above others. Keyword in the first 100 words of content.
References – Add referenced authoritative links to each page.
Keyword exact matching – Content and pages based around exact matching.
Document word count – No more than 2,400 words.
Page speed – Reducing page size, caching etc will help speed up the page load that will help decrease bounce rate and improve mobile usability.
WordPress tags – Key worded around the key phrases of the page.


Content that will give you:

  • Content value and unique insights
  • Usefulness of content
  • References of sources i.e. White papers etc.


If some of the above feels a little bit out of your depth, then have a look at our previous blogs or have a read of this SEO starter guide on Google here: Google SEO guide. If you would like to talk through your SEO requirements and about how your site can improve please get in contact with me.

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